From Business Cards to Business Relationships
A card records that two people met. A relationship records what happened next.
The business card has survived for over a century because the human need behind it never changed: we want to be remembered by the people we meet.
What has changed is everything that comes after. Contact details are no longer scarce. Attention is. Being remembered now depends on whether the conversation continues, not whether the information was exchanged.
A printed card is a snapshot. It is accurate on the day it is printed and slowly becomes wrong. It cannot answer a question, invite a review, share a document or tell you that someone looked at it twice.
A relationship, by contrast, is a living thing. It updates. It responds. It gives both people a reason to make contact again.
The question is not whether cards are outdated. It is whether the relationship they were meant to begin was ever given anywhere to go.
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